Messaging development & case study creation

I worked with an industry association to develop, draft and hone their key messages. This meant “translating” very technical, policy as well scientific content into a series of messages, with corresponding “proof points” , which would resonate with a non-technical audience.

To back up this messaging and to help give a sense of the personal stories that are behind the policy messages, I helped develop a series of case studies. This kind of storytelling is vital in bringing organisations’ work to life and helping it resonate with key audiences: from MEPs to the general public.