Online event: social media activation

For a political group I recently devised and managed the social media campaign for a key online event.

This event took place during the COVID pandemic and, as the event (which in usual circumstances would have taken place in person) was entirely online, the effective digital communications and online engagement of the audience was paramount.

Through creative campaigns, using video and interactive engagement on Instagram, Facebook and Twitter, we successfully - not only promoted the event among the key audience - but also communicated the key messages to a wider target audience of policy makers and stakeholders.